Performance Brands REBEL® and KRATOS® Appoint Fitness Influencer Thainá Vasconcelos as 2026 Ambassador

 

REBEL® and KRATOS®, two consumer brands operating within the nicotine and functional beverage sectors, have announced the appointment of fitness influencer Thainá Vasconcelos as their Global Ambassador for 2026.

 

The move reflects a broader industry trend in which performance-oriented nicotine alternatives and energy products increasingly align with lifestyle and fitness personalities to strengthen brand visibility among adult consumers.

 

Thainá Vasconcelos has developed a digital following centred on structured training routines, wellness-focused content, and lifestyle branding. Her appointment signals a strategic effort by both brands to integrate their products into performance-driven digital ecosystems.

 

REBEL® markets tobacco-free nicotine pouches in regulated international markets, positioning them as smoke-free alternatives for adult users. KRATOS® operates across multiple categories including nicotine pouches, caffeine-based oral products, and functional energy beverages.

 

The partnership forms part of a wider 2026 expansion strategy focused on structured brand positioning and international market development.

 

Industry analysts note that ambassador-led campaigns have become increasingly common across alternative nicotine and functional beverage sectors, particularly as companies seek differentiation in competitive markets shaped by regulatory oversight and evolving consumer expectations.

 

While financial details of the collaboration were not disclosed, the companies described the initiative as part of a long-term brand equity strategy rather than a short-term promotional campaign.

 

Campaign content featuring Vasconcelos is expected to roll out throughout 2026 across digital platforms associated with both brands.